Real Radio
client
KEXP
scope of work
Ad Campaign & Event Collateral
goals
Hyperlocal, Transparent, Unfussy
Overview
Real Radio is a hypothetical fundraising event hosted by KEXP, Seattle’s beloved local radio station. KEXP showcases regional talent and champions budding artists, while emphasizing commitment to curation by real people - not the algorithm.
For this campaign I wanted to embody these founding values by including visual references to Washington state and simpler, analog times.