Petals
client
Mayesh Wholesale
scope of work
Logo Design for their Customer Rewards Program
Goals
Fresh, Energized, Funky
Overview
Mayesh Wholesale is a family owned, nationwide floral supplier known for providing premium fresh flowers and design-forward inspiration to florists and event professionals. Their marketing team approached me to design a logo for the launch for their brand new customer rewards program, Petals Rewards.
The problem
I was tasked with utilizing colors and styling from its already-established brand guidelines.
The solution
I came up with an illustration that incorporates the illusion of movement to represent the accumulation and cashing in of points, with a typeface that is fun and distinctive.